Digital Transformation Blog

 Generative AI refers to a type of artificial intelligence that uses algorithms to create new data that is similar to existing data. This is in contrast to traditional AI models, which only classify or analyze existing data.  Techopedia describe generative AI as broad label that's used to describe any type of artificial intelligence that uses unsupervised learning algorithms to create new digital images, video, audio, text or code. According to McKinsey, generative AI and other foundation models are changing the AI game, taking assistive technology to a new level, reducing application development time, and bringing powerful capabilities to nontechnical users.

https://www.gartner.com/en/topics/data-and-analytics

Does your data have value? If it does, do you know how to monetise it?

Customer relationship management (CRM) is an organizational strategy (not a technology) focused on assessing and satisfying customers needs. CRM provides front line sales/marketing/support staff with a single view of customer data. It is used to maximize the lifetime value of a customer and minimize customer churn. It can be used to support customer relationships by attracting new customers, satisfy existing customers, retaining them and extracting further revenue via cross-selling and up-selling. This can be supported by an organisations CRM system such as salesforce or SAP.

The Process of Digital Transformation (DT)

Advanced digital technologies, such as artificial intelligence, robotics and big data and analytics will have on Ireland’s economy and manufacturing base by transforming  manufacturing value chains, supply chains and business models, redefining sources of competitive advantage.