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title: Home
description: Welcome to the Digital Transformation Institute. Digital transformation marks a radical rethinking of how an organization uses technology, people and processes to fundamentally change business performance.
---

# You Are you Ready?

Global spend on Digital Transformation will exceed $3.3T in 2026 yet 70% of Digital Transformation projects fail to achieve their goals, why is this? The rise of Artificial Intelligence (AI) has further accelerated this shift, with AI-powered tools transforming industries by automating tasks, driving data-driven decision-making, and unlocking new opportunities for growth. For professionals, mastering digital skills is crucial to thrive in an AI enabled world. 

*Digital Transformation is about more than technology, it is about leaders with the foresight to see change and the courage to reinvent their organisation before others force them to.*

 

[ Learn about Digital Transformation ](https://www.digitaltransformationinstitute.ie/what-is-digital-transformation?hsLang=en)

[ Learn about Artificial Intelligence ](https://www.digitaltransformationinstitute.ie/artificial-intelligence?hsLang=en)

#### Our Services

## What do you need?

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### Training Delivery

Do your teams need to know about Digital Transformation and Artificial Intelligence?

 

[ Learn More ](https://www.digitaltransformationinstitute.ie/training?hsLang=en)

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### Speaking

Need engaging speakers for  upcoming webinars, conferences, annual kickoffs or town halls?

[ Learn More ](https://www.digitaltransformationinstitute.ie/-temporary-slug-a4f686f1-aa87-4722-aa9b-461f08923836?hsLang=en)

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### Training Design

Looking for help to design and/or deliver training to your teams or clients

 

[ Learn More ](https://www.digitaltransformationinstitute.ie/bespoke-training?hsLang=en)

## What Others Say About Us

> “Robert delivered a fantastic session at our Digital Enterprise Festival in Birmingham in April. Robert kept our delegates entertained with a presentation that gave important insights into how we can utilise new immersive technologies into our businesses. His talk was full of humour & poise without the “I know it all” bravado many other subject experts are guilty of, definitely recommended.”  Craig Shipley, Global Events Director

> “Rob was responsible for launching the new hire training in the Dublin HubSpot office which was a great undertaking. My new hires complimented Rob in all elements, he was a great instructor, had empathy, would go out of his way to help his students. In my interactions with Rob he was eager to learn, reliable and always positive. I am confident that Rob will be an asset to any company eager to invest in the development of their team”  Tatjana Stolzenberg, Partner Customer Success Leader, Hubspot

> “Robert’s passion for marketing is infectious. He has a deep understanding of global marketing and business theory and how this can achieve positive results through practical and effective bespoke systems. He is a fountain of ideas and innovative solutions on his area of expertise which can add sustainable value to your business”  Gillian Knight, Managing Director, Kala Management Solutions

> “Rob is clearly an expert in the domain of corporate education, course structuring and lecture delivery, especially in the digital marketing industry. During his tenure as EMEA Customer Success Trainer at HubSpot, I was lucky to work closely with Rob in revamping one of the new hire training tracks for the Customer Services organization, as part of a larger scale redeveloping of the company’s internal training curriculum. His insights were key in terms of updating not only the syllabus itself, but also the way in which we approach new hire training, learning and personal development in general. I continued delivering said training under Rob’s mentorship, and can confidently say I improved as a trainer following Rob’s guidance “  Francisco Revello, Digital Marketing Manager, Google

![pexels-photo-2774556](https://www.digitaltransformationinstitute.ie/hs-fs/hubfs/pexels-photo-2774556.jpeg?width=1880&height=1253&name=pexels-photo-2774556.jpeg "pexels-photo-2774556")

#### Want more info?

## See How Our Training Can Transform Your Business

[ Click here ](https://www.digitaltransformationinstitute.ie/training?hsLang=en)