Digital Transformation Blog

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Digital Strategy

Successful companies have Digital and AI-savvy boards

Successful companies have Digital and AI-savvy boards

According to MIT, corporate boards that are savvy about artificial intelligence (AI) now play a crucial role in helping companies outperform their peers. In 2019, having a digitally savvy board was a competitive advantage, with digitally savvy boards found in about 24% of large U.S. companies and associated with roughly 30% better performance metrics, including market cap growth. However, by 2024, digitally savvy boards became common across 72% of companies and no longer served as a performance differentiator on their own.

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Alternatives to the Systems Development Lifecycle

The Systems Development Lifecycle (SDLC) is an older IS development method used for large projects with formal specifications and tight controls. However it is expensive, rigid, time-consuming, expensive and discourages changes once user requirements are done (Morgan, 2020). SDLC works in traditional systems development models in structured environments. According to Morgan (2020), SDLC provides high degrees of control, accountability and error detection. There are alternative methods:

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Customer Relationship Management and Digital Transformation

Customer relationship management (CRM) is an organizational strategy (not a technology) focused on assessing and satisfying customers needs. CRM provides front line sales/marketing/support staff with a single view of customer data. It is used to maximize the lifetime value of a customer and minimize customer churn. It can be used to support customer relationships by attracting new customers, satisfy existing customers, retaining them and extracting further revenue via cross-selling and up-selling. This can be supported by an organisations CRM system such as salesforce or SAP.

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Your Guide to Information Systems

IS is an ‘Interrelated components working together to collect, process, store, and disseminate information to support decision making, coordination, control, analysis, and visualization in an organization.’ (Laudon and Laudon 2019). IS supports operations, management, decision-making (Bulgacs & Simon, 2013), interaction and support business processes (Kroenke 2008 and O 'Brien 2003). Alter (2003) captures, transmits, stores, retrieves, manipulates and displays information (Alter 2006).

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