Digital Transformation Blog

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Digital Strategy

Alternatives to the Systems Development Lifecycle

The Systems Development Lifecycle (SDLC) is an older IS development method used for large projects with formal specifications and tight controls. However it is expensive, rigid, time-consuming, expensive and discourages changes once user requirements are done (Morgan, 2020). SDLC works in traditional systems development models in structured environments. According to Morgan (2020), SDLC provides high degrees of control, accountability and error detection. There are alternative methods:

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Customer Relationship Management and Digital Transformation

Customer relationship management (CRM) is an organizational strategy (not a technology) focused on assessing and satisfying customers needs. CRM provides front line sales/marketing/support staff with a single view of customer data. It is used to maximize the lifetime value of a customer and minimize customer churn. It can be used to support customer relationships by attracting new customers, satisfy existing customers, retaining them and extracting further revenue via cross-selling and up-selling. This can be supported by an organisations CRM system such as salesforce or SAP.

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Your Guide to Information Systems

IS is an ‘Interrelated components working together to collect, process, store, and disseminate information to support decision making, coordination, control, analysis, and visualization in an organization.’ (Laudon and Laudon 2019). IS supports operations, management, decision-making (Bulgacs & Simon, 2013), interaction and support business processes (Kroenke 2008 and O 'Brien 2003). Alter (2003) captures, transmits, stores, retrieves, manipulates and displays information (Alter 2006).

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Building Blocks of Digital Transformation

Digital transformation is more than digitization or digitalization, it is a strategic effort to transformation the organisations business model and gain competitive advantage and respond to digital disruption, this requires changes to an organisations people, process and technologies. In 2018, $1.3 trillion was spent on Digital Transformation initiatives (Statista 2021), despite this  70% of Digital Transformations don’t achieve their goals (Carrol 2021).

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